The repetitive work in your operation, done for you.

We map how your team does the work once, then build the system that does it from then on - reading the documents, entering the data, matching the numbers, chasing what's missing. Built for exporters, growers, and operators.

Works with the tools your team already uses

Gmail Google Sheets Microsoft Excel Google Drive Notion QuickBooks Xero NetSuite Stripe Outlook Microsoft Teams Slack HubSpot Salesforce Shopify WhatsApp Claude OpenAI
Details read from the PDFExtracted
Information filed where it belongsDelivered
Numbers matched across systemsMatched
Price mismatch caughtFlagged
Documents sorted and filedClassified
Missing document chased downHandled
The system

One system, in one picture.

Scattered, repetitive work goes in. Hours back, faster handoffs, and more done with the same team come out.

Case studies

What we're building right now.

Real systems for real operations. We keep client names private while the work is underway - here's what's in progress today.

ClientCalifornia fruit exporter StatusIn build

Order cross-checking + shipment tracking

A system that compares orders, confirmations and invoices against each other and flags anything that doesn't match, so every mismatch caught is money saved. It's paired with a live dashboard that shows where every shipment stands, without digging through inboxes and spreadsheets.

ClientTax-recovery startup StatusPrototype

Back-office extraction & organization

An extraction tool our founder built to take over the manual side of his own job - pulling client information out of documents and scattered systems, so a small team could stop hunting and retyping data, and put those hours into growing the company.

Working with us

Start small. See everything. Then decide.

You don't hire us for a big project on day one. Every engagement starts with a short, free map of your operation - and what we find is yours to keep, whether we build together or not.

01 · Map Start here

The Operations Map

1-2 weeks · Free

We sit down with your team and map how the work actually gets done - every document, every handoff, every hour. Then we show you exactly where a system fits, in plain English, before anything gets built.

  • Where your team's hours are actually going
  • What's worth automating, ranked by impact
  • Yours to keep, build with us or not
02 · Build

The First Build

Weeks, not quarters · Scoped from the map

We take the highest-impact problem from the map and build the system that handles it - walking you through what it does at every step, so your team trusts it before it runs anything.

  • Highest-impact work comes off your team's plate first
  • Your team trained on it before we call it done
03 · Run

Run & Grow

Ongoing · Monthly retainer

Launch is the start, not the finish. We keep the system running, keep making it better, and keep finding the next place it can help - so it grows with your business.

  • Fixes and improvements included, not billed by the hour
  • A partner who already knows your operation

No six-month consulting project. No off-the-shelf tool that almost fits. No dev shop that ships and disappears.

What we build

Built to your problem, not off the shelf.

Every build starts from a problem the map surfaced. These are the shapes a system usually takes.

Custom systems & software

A new system, a single feature, an integration, or software that doesn't exist yet - if your operation needs it, we can build it, shaped around exactly how you work.

Document & data extraction

Turn the paperwork your business runs on - orders, invoices, shipping docs - into clean, organized data, filed where it belongs. No more retyping the same information between systems.

Coordination & handoffs

Automate the coordination that keeps orders, shipments and approvals moving - so nothing sits stalled waiting for someone to push it forward.

Cross-checking & error catching

Systems that compare your orders, confirmations and invoices against each other and flag anything that doesn't match - before a mismatch becomes an expensive mistake.

Who we work with

Businesses that move real product.

We work hands-on with a focused set of operations-heavy companies - exporters, growers, distributors. AI should enhance the work your people already do, not replace them - so if your team is buried in manual, repetitive work, that's exactly where we want to be.

  • Exporters & logistics - heavy documentation and coordination across orders, carriers and customers
  • Farms & produce - high-volume order flow on tight timelines
  • Distributors & wholesalers - long-running operations ready to modernize without losing how they work
  • And any operation where the same manual work happens over and over - if that's you, we want to see it
Zach Louie, founder of TrueFlo
Zach Louie
Founder, TrueFlo

Previously at IVACK Solutions, a tax-recovery startup - where the first system I built took the manual work off my own desk.

Cooper Ciruli, Founding GTM Engineer at TrueFlo
Cooper Ciruli
Founding GTM Engineer

I work with you to understand how your business actually runs, then help design and deliver practical systems that save time, reduce manual work, and drive real results.

From the founder

TrueFlo started at my own desk. I was the one doing the manual work at a startup, pulling information out of documents and retyping it between systems, so I built an AI system to do it for me. I've been building these systems ever since.

I don't start with the technology - I start with how your business actually runs: where orders come in, where information lives, where things stall. Then I build the system that fixes it, and explain exactly what I'm doing and why, in plain English, the whole way through.

This is genuinely what I love to do: finding the hours hiding inside how a business runs - and giving them back.

Let's talk

Give the repetition to a system. Get the hours back to your team.

A short call to figure out whether there's a system worth building for your team. No pressure, no jargon.

30 minutes to find where your team's hours are going, and whether a system can win them back

Book a call

You'll talk to Zach, founder. Prefer email? zach@trueflo.net